Why Uber Eats is uber popular

On sunday morning I ate some very good fried chicken and waffles. Very good… So good I wondered why the restaurant was half empty. There was no queue out the door, no wait staff running around, it was calm and quiet – except in the kitchen where the chefs were going flat stick. Orders were being filled one after the other. ‘For whom?’ I wondered. Then I saw it – a steady stream of Uber Eats cyclists coming in the door, showing the staff something on their phones and carrying out paper bags full of food in their oversize backpacks.

6 Uber Eats orders went out the door in the 15 minutes it took me to scoff my chicken and waffles on sunday and it really made me wonder: who are all these people ordering with Uber Eats, Deliveroo and Foodora?

I asked one of the Uber Eats riders and he said it depends when you ask him. ‘On Saturday and Sunday mornings it’s hungover people in pyjamas’.

I suspected as much. When you’re so hungover that you can’t get out of bed, the thought of someone bringing food to your front door is pretty appealing. It’s like a St Bernard rescuing you in the Swiss Alps but instead of bringing you a nip of brandy from a barrel around his neck, he’s carrying a backpack with fried chicken and waffles in it.

‘Also, a lot of people are drinking at home with friends or at a party and they want to get food without leaving the house’ he added.

This makes sense too. If you’re at a great party, the last thing you want to be do is go to Jimmy Grants and wait in a queue for half an hour to get everyone Souvlaki.

‘How many customers are just fat and lazy’ I asked. (I mean, c’mon… Uber Eats only deliver within a 3km radius of participating restaurants… that’s walking distance)! ‘Not many’ was his response. ‘Generally they’re just people like you and me’.

As I watched him leave, I wondered if I would feel weird about paying him to bring me my lunch while sat on the couch on a sunday afternoon…

There are lots of jobs we kind of feel bad about asking people to do for us. A couple of weeks ago, for reasons unexplained, I was with Kate when she had to pay a guy to steam clean vomit out of the back of her car. She felt so bad about assigning this poor bloke such an unglamourous job that I had to hang around for 25 minutes while she chatted to him. ‘What are the most common kinds of stains you remove’? She asked. ‘Do you have a formal qualification for steam cleaning’? It was mind numbing stuff but I endured the lengthy cross examination because I understood what she was trying to do. Humanising the cleaner made it easier for Kate to deal with her feelings of shame.

The Uber Eats guy I spoke to seemed quite happy with his job though. Nothing like my mate who used to deliver pizzas in the 90’s.. He hated his job. Quite often he’d show up to find no one at the designated address which meant he didn’t get paid anything for the delivery. Or he’d have to deal with a bunch of drunk people negotiating terms of payment.

The Uber Eats bloke has two major advantages over my mate who used to deliver pizzas in the 90’s.

  1. He can work as much or as little as he wants. If he feels tired or feels like eating fried chicken and waffles himself at any time, he can chain up his bike and take the rest of the day off.
  2. He doesn’t negotiate payment with people who are pissed at a party. Everything is paid for in advance via the app. He gets paid no matter what happens.

In what circumstance do you require food delivered to your front door? Leave a comment below…

*This is a non sponsored post but if the constant references to fried chicken and waffles in this post have really made you want to eat them, Belles Hot Chicken serve them on saturdays and sundays. Go try them… or just pay someone to deliver them to you.

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